Clip URL: https://criticalcommons.org/view?m=QLWGZpPNA

Concepts: Preferences, product differentiation, imperfect substitutes

Background: A newspaper comprises a collection of articles dedicated to informing readers. However, not all articles that journalists work on or wish to work on are published. Harriet discusses her next article with her editor. She wants to write a piece about politics, but he requires her to write a portrait instead.

Question: What type of articles do you like to read? Compare your answer with people nearby in the classroom (give a couple of minutes to students to figure out they have different preferences, ask a few students to share the discussions they had, then ask the next question). How do you think editors are affected by the fact that people have different preferences over the articles they like or want to read?